Monday, March 17, 2008

Yes, but what's the fee to avoid the fee?

Rob and I just saw a commercial for National City Bank that rocked.

The banker was explaining their email alert system that tells the customer when her balance has hit a certain point. The customer asks why it would do that. The banker says it's to help her avoid fees. The customer replies, "Ah, fees, I knew we'd get to that eventually. What's the fee?" The banker says, "No, it's to help you avoid fees." The customer says, "Yes, but what's the fee to avoid the fee?"

Rob and I lost it laughing.

So. Damn. True.

Brilliant ad.

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